International and Italian data show how important it is for SMEs both in Italy and abroad to be proficient with current digital tools while valuing the preservation of one’s brand
The following are remarks from Amazon’s Italy Policy and Strategy Director, Bianca Maria Martinelli, who spoke at the panel event “The protection of Made in Italy in the USA”, hosted by the Italian Embassy in the United States, in collaboration with the Italian Trade Agency and Guardia di Finanza.
At Amazon, we strongly believe in the value of Italian SMEs and we want to be allies of the more than 20,000 SMEs who sell on our store, by helping them to fulfil their potential. In 2021, we invested more than 3.4 billion euros in Europe to create special programs and services to meet their needs.
These initiatives have been developed in different areas – training, logistics management, new product launches, business analysis and optimization, intellectual property protection, and tax compliance management. This is also done through agreements with Italian, European and global institutions, such as the renewed Collaboration Agreement with the ITA for the promotion of Made in Italy products worldwide.
We are particularly proud of our Made in Italy showcase, dedicated to products made by large companies, SMEs and artisans in Italy, with 1 million products available on Amazon’s global stores (U.S., UK, Germany, France, Spain, Japan, the United Arab Emirates, the Netherlands, Poland and Sweden). More than 4,500 Italian artisans and SMEs are using Amazon’s Made in Italy showcase to export their products beyond national borders.