It is hardly a secret that the prices of smartphones – and in particular, those of flagships – have gone up drastically over the last couple of years. Nowadays, paying $1000+ for a handset is not all that uncommon – especially if you are an Apple user.
Perhaps this is why the Cupertino company has reportedly been working on an iPhone subscription service that would allow consumers to more easily afford the latest and greatest devices Apple has to offer. And while progress in that department has been relatively slow, the company is going strong.
According to Bloomberg’s Mark Gurman, the programme ‘should still arrive eventually’. This is what the prominent Apple analyst had to say in the latest edition of his Power On newsletter. Gurman reiterates that the iPhone subscription service was meant to make its debut in 2022 in 2023.
In fact, according to him, Apple’s goal was for the scheme to launch alongside the iPhone 14 lineup last September. The delays are linked with the fact that Apple is still trying to address a number of hurdles that stand on its way of becoming a true FinTech giant.