Rising popularity and preference for healthy meals are contributing to the oats market growth. Healthy eating has become the norm with most consumers demanding foods and beverages to meet progressively nuanced health and wellness, ethics, and sustainability criteria. Oatmeal is consumed widely as a healthy breakfast option owing to its health benefits and high nutritional value. Oatmeal offers several benefits including weight management, control blood sugar level, controls cholesterol level, and others. According to the International Food Information Council 2020 Food and Health Survey, 54% of all consumers and 63% of consumers over the age of 50 are concerned about the healthfulness of their food choices. Therefore, the rising popularity and preference for healthy meals are expected to fuel the growth of the oats market in the coming years.
The global oats market size is expected to grow from $6.16 billion in 2021 to $6.62 billion in 2022 at a compound annual growth rate (CAGR) of 7.4%. The global oat market share is expected to grow to $8.47 billion in 2026 at a CAGR of 6.4%.
