Back in 2020, during the height of the pandemic, French hospitality leader Accor announced the establishment of a new lifestyle entity named Ennismore, an innovative independent global collective of entrepreneurial and founder-built brands to create a new type of hospitality experience for guests.
A new Ennismore Partnership Studio will focus on brand growth and revenue generation through global strategic partnerships founded in the DNA of each of its brands. The hospitality company will look to build on partnerships with companies in areas like automotive, telecommunication, food and mixology, financial institutions to create opportunities to integrate partners into the guest experience, from product launches, events, and activations to co-branded retail products, partner investment opportunities and brand licensing. Essentially it is part business, part networking, and wellness reshaping how hospitality functions for guests’ contemporary needs.
The program is led by Michele Caniato, Chief Partnerships Officer of Ennismore, who is responsible for the brand’s strategic partnerships across all platforms, from dining to automotive, as well as the advancement of global lifestyle hospitality, design, and events.