1. Directly answer customers’ financial questions
Using search insight and research data to find out which finance topics customers are struggling to understand is arguably the most powerful starting point when planning finance content.
Breaking down detailed financial information in a creative way means you can directly answer these queries in truly consumer-friendly ways – which is great for users and search engines alike.
2. Make complex financial information accessible
There’s no way around it – quite often, financial data or messaging can sometimes be mind-meltingly complex.
The big opportunity with visual content is to present a distillation of the technical, complicated or, dare we say it, sometimes boring in a way that’s instantly accessible. The best finance content marketing pairs clean, bright design with a clear editorial flow, visually guiding the user through the key points quickly and accurately.